Knowledge Transfer through Mobile Application Needs Questionnaire: Validity and Reliability, THE IMPACT OF MICRO-INFLUENCER MARKETING ON MILLENNIALS PURCHASING DECISION, ENTREPRENEURSHIP INTENTION BASED ON MODIFIED THEORY OF PLANNED BEHAVIOR, Our Heritage Determinants of Investment Decision in Residential Property -An Empirical Analysis: Evidence from Kolkata, India, Stakeholders’ Intention to Adopt Gene Therapy in Malaysia: Effects of Age, Education, and Religion, The Effect of Corporate Social Responsibility on Customer Loyalty in Mobile Telephone Companies, A study on the Challenges of Food Safety Management System in Selected Tourist Hotels in Colombo City of Sri Lanka, The Intention of Purchasing Power Towards Adidas Sportswear in Klang Valley, Kuala Lumpur, Emerging Issues Related to Validity and Reliability: A Case Study of Vivek Agnihotri's "The Tashkent Files", Internal consistency reliability of single-item measures, Promoting the use of evidence based practice, Measurements in Quantitative Research: How to Select and Report on Research Instruments. Since reliability and validity are rooted in positivist perspective then they should be redefined for their use in a naturalistic approach. Rooted in the positivist approach of philosophy, quantitative research deals primarily with the culmination of empirical conceptions (Winter 2000). Master of Business Administration (MBA) (Ethics Forms Approved) offered by University of West London. This thesis focuses on micro-influencers (between 10 and 100 thousand followers) and their effect on Millennial's consumer behavior. Furthermore, it also measures the truthfulne… The interpretation and evaluation of quantitative research studies in Second Language Acquisition. Read the article for more information, If you need help and ideas for writing about leadership styles in business you really should read this article before you start writing, Do you find it difficult understanding how to write a scientific abstract? Validity and reliability are the watch words which underpin all research: In the past the humanities were not really concerned about these constructs, but now all research demands rigour and reliability and validity in quantitative research as well as qualitative research is of paramount importance. Each of the sub-sections usually included in the method section is discussed, and a checklist for the evaluation of quantitative research. Parallel-form reliability (or alternate-form reliabil-, different form of the original instrument is given to parti-, being tested are the same in both versions of the instru-, ment to demonstrate stability there should be a high, completes the test. The sampling that will be used in the study would be convenient sampling and a total of 200 respondents will be chosen randomly to assists with the study. If a qualitative study is discussed with reliability as a criterion, the consequence is rather that the study is no good” (p.